Nokia contest Apple's portable running procedure into a location to guru assassin

By Zou cheaponsale

Global mobile phone market by the negative impact of economic crisis, in 2009 the global mobile phone shipments will fall 8.3% (IDC projected data), and intelligent mobile phone market contrarian expansion, in 2009 global smart mobile phone shipments will rise by 6% -11% (iSuppli expected data). Admoc from another set of data shows that: iPhone OS operating system in the global mobile OS market share by half a year ago to 4% growth in February 2009 to 33% of Symbian's market share in the same period fell 64 percent from 43 %, Windows Mobile market share from 13% to 7%. The same report also revealed that G1 the first Android mobile phone market at 3 months after the United States smartphone market share of 5%.

Exclaimed the industry: the decline of the Nokia Terminal king! The decline of Motorola's mobile phone industry are important, but the decline of the Nokia mobile Internet industry event. By Sony Ericsson, Motorola, Samsung and LG of the attack, which is Mobile Jianghu; Nokia by Apple and Google's attack, it is mobile Internet arena. Only this way can we explain why Apple and Google as a mobile top recruits quickly.

Apple's success: look out of Terminal Terminal

iPod does not lie in the continued success of the iPod, but iTunes, iPhone does not lie in the continued success of the iPhone, but iTunes, mobile me, app store and other services and applications. iPod and iPhone products are excellent, but only as a tipping point, the success of product innovation to serve the needs of innovative writing. Nokia and other traditional manufacturers want to catch up, but also at product innovation and service innovation efforts of these two aspects of pain. Telecom Consulting Derui think, OS is the key.

Product research in the development consider, iPhone customer understanding because of the close to exact, because it is a comprehensive programs and hardware incurable from the crunchy yield have to guru in rank to guru the hardware OS authorize production. Windows portable guru certificate and authorization weighed against to hardware manufacturers have the agency to realise the exact hardware and programs co-ordination, the superiority of both boundaries are playing to the limit, so as to wares research gives a many deal of room.

Innovation in the service, iTunes, Mobile me as well as the iPhone's app store, etc. Services are based on the killer OS development, and through an open SDK to control the right to review applications, which play a third-party developers can also churning of ideas Application denied. Audit apps for the healthy development of the app store is very necessary to flaunt open on google at this point is also unambiguous. apple mastered the OS, on the possession of the autonomy of service innovation, or creative genius also need to leave the hands of others.

Nokia's dilemma: looking ahead to the expansion of service localities

Nokia is an cumbersome role. On the one hand, as the incurable environs of the ruler, has an enviable buyer base; On the other hand, the paddock in the incurable alternatively of a tough market location sanctions operators to a high degree of vigilance. Objectively estimate, Nokia's customer foundation is only mirrored in the store, in increments, in actual, brainy portable handset users, the poor performance. In augmentation, Nokia is in addition the fault of the customer control: manipulate from the bodily purpose of scenery, until freshly a wholly-owned Nokia to pay for Symbian, Nokia's only whole manipulate of the running procedure, from the purpose of scenery of locus of manipulate, users of Nokia's photograph in the eyes at more is a fabricator, and do not exemplify a society, brand label dedication worries exist.

Early in 2006, as asserted by Nokia from the "Services and Software" to "terminal gear R & D and manufacturing" to "market operator" means the worth string of connections into its enterprise part, and to "services and software" as the strategic aim, and subsequently conveyed out a large number of acquisitions to support its wireless Internet services and the accumulation of applications. However, the presentation of their markets, these efforts appear to be the powerful influence of the iPhone was routed. Symbian's bloated and cumbersome verification are the major components, in detail, because of the causes for the functioning scheme, the living wireless telephone can not get access to many of Nokia OVI Store. Another cause is that Nokia in the wireless Internet the most evolved in Japan, South Korea and the United States market share is very restricted, whereas the exact causes alter, but operators are one of the key customization. Operators produced in the vigilance of Nokia Nokia's leverage only live in some nations in Western Europe and appearing markets.

With the iPhone's quick advance in market location, operators may be mindful of the iPhone's reliance, consequently, chances survive Nokia, the premise is still in its wares research and service innovation. Nokia 5800 from the recital at the North American market, the Nokia yield at demanded many of improvements, service deductions in the paddock can view frontwards to.

Internet forces: the market into the incurable

Google is a extraordinary role. Can not be dismissed is the strong programs Google R & D capability, computing supplies and the Internet in the conventional environs of the tentacles everywhere. OS and other portable handset holders do not like, android market's instantaneous aim is to speedily enhance the competitiveness of the android running procedure, as an alternative to trade surviving OS users warehouse their applications. Therefore, Google does not get any programs sales revenue. The Android podium will be the greatest objective of the portable eco-web, and the accumulation of its Internet supplies transplant, realise expansion in the next decade. In augmentation, Android portable OS is only as a commencing purpose, the greatest aim is to become a PC and portable inventions, embracing all apparatus, embracing a unified platform.

Although there is no clues that Google took part in the hardware conceive, but its UI conceive capabilities competitor Apple can, thus, android wireless telephone is worth looking ahead to the merchandise innovation. Innovation in the service, Google Mobile Internet and essential vigilance to the distinction between the Internet, much continues to be not only to Internet submissions and services transplantation.

In supplement, Microsoft's wireless OS in the locality of the rudimentary elongation of the PC Windows enterprise model. As a service discovery, Microsoft presented the apple crop hold Windows Market for Mobile. Telecom Derui good recommendations does not: First of all, its major support HTC bivouac google and apple crop are evolving close partners, Microsoft's proficiency to negotiate; Secondly, WM market share and built up over the years has been the iPhone wireless submissions after rest, there is no benefit to talk first.

Terminal from the prevailing development, substantially seize the portable running procedure portable terminals are the only way to declare, is the only way to assure that the customer experience. - 18299

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